To be Successful You Have to Have a Blog... Right? Wrong!

Here's a good article by Marcia Yudkin about blogging. But not the standard "how to" blog type article.

Can you be successful without blogging?

"A prominent blogger recently argued the negative: "Myself personally, I don’t know of a single successful freelancer who does not have a blog, period."

Yudkin counters that she's been a successful freelance writer, speaker and consultant for nearly 30 years, and does not have a blog. "I have good reasons for not blogging, and maybe you do, also.

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24 New Rules Of Testimonials In Small Business Marketing

Here's a good article with a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing.

Among the tips:

• - Make sure the testimonials are real.
• - Offer your own testimonial to a complimentary company.
• - Focus on success stories.
• - Use video testimonials where possible in small business marketing.
• - Create a testimonials page on your Web site or blog.
• - Use social media as a way to get testimonials and create interaction.

Read the complete article for all 24 tips on getting and using testimonials for your business.

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Making Billboards Work by Dr. Nunley

Billboard advertising works best when combined with other marketing strategies, so says Kevin Nunley, aka Dr. Nunley.

"For the most part billboards are used as reminder advertising, but sometimes they can lead directly to sales. For example, when you put "next exit" or "2 miles ahead" on your billboard, your sales could increase dramatically.

"Most of the time, you can't buy just one billboard. Usually you've got to rent ten to twenty billboards at once. Some will be in good locations, while others are definite losers.

"To decide whether or not it would be profitable for you to have a billboard, find out how many cars pass the billboard site each day. Billboard firms have this data on hand. Billboard advertising is best if you have a business that will have an instant appeal to motorists.

"When planning your billboard, try not to use more than six words. Remember that people are driving quickly by and only have time to glance at your sign. Keep it simple. Use one large graphic for the focus, and make sure that the type is clear and the words are large.

"Try testing a billboard for a month or two. If nothing happens, at least you're not out of that much money."

See Kevin's affordable promotion packages and business writing deals at http://DrNunley.com. From ezine advertising, to a press release, to web copy that sells, get what you need fast.

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New Tutorial Reveals Greatest Free Traffic Source

Here's something worth checking out... it's a new video tutorial from Jeff Johnson called "Instant Affiliate Traffic." It's free and it's all about...

"How To Quickly And Easily Tap Into One Of The Greatest Sources Of Free Traffic In The World"

Johnson is famous for over-delivering in his free videos, and this one is no exception. Watch the free videos and download the PDFs here:

http://www.salesautomator.com/app/?af=1050369&u=www.trafficvoodoo.com/iat.php

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6 Strategies to Overcome Adversity

David Heenan, a former senior executive with Citigroup and multinational Jardine Matheson, and author of Bright Triumphs from Dark Hours: Turning Adversity into Success, writes that "even in good times, there's enough difficulty to go around for everyone. But the last few years' economic problems have made for more adversity than many of us have seen in a lifetime."

Here are six strategies from Heenan that you can use to equip yourself to win even when your troubles seem insurmountable.

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23 Great Direct Mail Tips For Entrepreneurs

According to the Understanding Marketing Web site, when done correctly, direct mail can be a highly effective resource for entrepreneurs and small businesses, even when working together with e-mail marketing.

The article provides 23 ways your direct mail may be failing you. And although there is talk that the U.S. Postal Service is going to cut down the number of days it delivers mail, entrepreneurs will still capitalize from direct mail to grow their business.

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Five Tips to Wow Your Audience with a Blow-Them-Away Presentation

According to Collen Cole, building a "blow-them-away presentation" is fast and easy with a little bit of preparation. Cole says you should:

1. - Consider your audience
2. - Build an outline
3. - Pull in as many senses as possible
4. - Dare to be different!
5. - Never end your presentation with a Q&A

Read the complete article.

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10 Simple Ways to Get More Customers from Networking

Networking is a tried and true way to meet potential customers and build your business's image. While the end goal of networking is to get customers, you won't get much out of it if you spend all your time trying to sell to the people you meet.

Kevin Stirtz writes "Networking is a great way to meet people in a "non-selling" setting. So, don't sell. Meet and greet. Ask people about their businesses. Be friendly and relaxed. Enjoy yourself. Get to know people. Above all, do not sell."

The author offers 10 things you can do to maximize your networking efforts and reach your ultimate goal of new customers for your business.

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How to Build a Business And Sell It

Newschannel 8 in Washington, D.C. did an interview with author Jack Garon, who has written a book ("How to Build a Business and Sell it For Millions") about how to not only build a successful business, but sell it for a large profit.




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The Book: "The Secret: What Great Leaders Know - And Do"

In the book "The Secret: What Great Leaders Know - And Do" by Ken Blanchard, Debbie, a struggling leader finds herself about to lose her job due to poor performance. In a desperate attempt to save her career, she enrolls in a new mentoring program offered by her company. Much to her surprise, Debbie finds her mentor is the president of the company (Jeff Brown).

Debbie decides that all she needs is the answer to one question, "What is the secret of great leaders?" She is convinced that if Jeff will tell her, she can apply the secret in her leadership.

Over the next 18 months Jeff explains to Debbie that the secret is rooted in an attitude. He tells her that she must be willing to become a serving leader rather than a self-serving leader. The secret is that all great leaders serve.

After Debbie learns the secret she still doesn’t know what to do next. Jeff explains that great leaders serve in at least five ways. They…

• See and shape the future
• Engage and develop others
• Reinvent continuously
• Value results and relationships
• Embody the values

The story unfolds as Debbie learns and applies each of these imperatives with her team. As a result, Debbie’s team goes from worst to first. They become the highest performing team within the company. In the end, Debbie understood that all the changes and improvements were the result of the choices she made as a leader. She realized that to SERVE is a choice. Debbie decided once and for all, she would no longer be a self-serving leader, she would be a serving leader!

Ken Blanchard is an author, speaker and business consultant. His phenomenal bestselling book, "The One Minute Manager" has sold more than ten million copies worldwide, is still on bestseller lists, has been translated into more than 25 languages and is regarded as one of the most successful business books of all time.

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What Health Care Reform Means for Small Business

How will health care reform affect small businesses? In quite a few ways, it turns out.

The folks at the Business Pundint Web site sifted through the bill to provide the most important small business-related facts.

Read the complete article on health care reform and what it means for small business.

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14 Essential iPhone Apps for Small Business Users

Apple’s iPhone wasn’t originally conceived as a business-focused device; however, the advent of the App Store and the rapid rise in usage and adoption has really given the platform — and the phone — some pretty great use cases for business users.

According to an article on Mashable ("the social media guide") on essential iPhone apps for small businesses, the iPhone App Store has more than 150,000 applications and separating the wheat from the chaff, especially when you have a specific goal or task in mind can be difficult. But if you'll click on the link above, you'll find some recommended choices in the areas of access to files and folders, document viewing and editing, and scanning, printing and faxing.

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Coming Up With Article Ideas

Kevin Nunley, aka Dr. Nunley, writes that "One of the most powerful types of publicity--one that is often overlooked--is getting your articles printed in trade publications that cover your industry.

"The most common type of article published by trade and business publications is the application story. This story tells how a company solved a problem or addressed a need. It also usually highlights the product or service the company used to solve its problem.

"Another type of article is the "how-to" article. These are usually aimed at executives, managers, professionals, or technicians in a certain field. Editors are also interested in stories on new products, developments, or trends in their industry.

"One way to come up with an article idea is to make a list of ads you would run and the magazines in which you would run them if you had an unlimited budget. Then, write the articles based on topics related to those ads and send them into those magazines."

See Kevin's affordable promotion packages and business writing deals at http://DrNunley.com. From ezine advertising, to a press release, to web copy that sells, get what you need fast.

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How to Spot Counterfeit Money

When retailers accept fake bills, they bear the entire burden of the loss. And thought it's true that counterfeiters' techniques are getting more and more complex, there are numerous things retail employees can do to detect counterfeit money.

Paul Davis, a writer who covers crime and security for newspapers, magazines and the Internet, says that if you receive a counterfeit bill, you can’t recoup your money, but the Better Business Bureau (BBB) says that businesses can claim losses due to counterfeit money as an income tax deduction.

Among the tips from the U.S. Secret Service:

• Hold a bill up to a light and look for a holograph of the face image on the bill. Both images should match. If the $100 bill has been bleached, the hologram will display an image of Abraham Lincoln, who appears on the $5 bills, instead of Benjamin Franklin.

Read the entire article for more tips on spotting counterfeit bills.
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6 Steps to Get Local Business with Google Maps

Nowadays, potential customers are more likely to look for your phone number or address by typing your business name into a search box at Google than they are to look you up in their telephone directory.

Steve Bookspan, an Internet marketing expert, says that if your business isn't coming up in Google Maps, you are probably losing customers. The author notes that Google Mpas has surpassed the traditional phone book model for local searches, and it is a vital marketing tool for any small business that lives and dies with local and walk-in traffic.

Read how you can make the most out of your free Google Maps listing.

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33 Quotes to Fuel the Entrepreneurial Flames

Quotes. Entrepreneurs are fascinated with them.

They spark our creativity, motivate us to action, and inspire us to greatness. They offer us insights into the spirit behind innovation and genius. And they act as fuel to the blue-flame fire that burns deep within every true entrepreneur.

Check out the post on the Young Entrepreneur that features 33 entrepreneurial quotes to keep your entrepreneurial fire buring! Among the quotes listed:

• “Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.” – Donald Trump, Business Mogul
• “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc, Entrepreneur
• “I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.”­ – Michael Jordan, Basketball Legend and Entrepreneur

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5 Free Tools That Make You Look More Professional

It’s easy for large companies to look professional, so writes Brad Egeland.

"They are supporting maybe 200, 300 or 5,000 employees and their operating budget is through the roof. It’s not likely that they’re too worried about incorporating free services to fax, videoconference, setup conference calls, or create PDFs. Its just part of their budget – a way of life in their daily business.

"Here are four services that all businesses need from time to time, but if you can avoid paying for them, then that’s all the better. These are: faxing, conference calling, videoconferencing, and PDF document creation."

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Social Media Adoption By U.S. Small Businesses Doubles

American small businesses are pushing the limits on new ways to improve efficiency in the prolonged downturn, including a steady increase in social media adoption.

The third wave of the Small Business Success Index™ (SBSI), sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business, reports that social media adoption by small businesses has doubled from 12% to 24% in the last year.

The SBSI found that nearly one out of five small business owners are actively using social media in their business. Small businesses are increasingly investing in social media applications including blogs, Facebook® and LinkedIn® profiles.

Key social media usage highlights include:

• 75% surveyed have a company page on a social networking site
• 61% use social media for identifying and attracting new customers
• 57% have built a network through a site like LinkedIn®
• 45% expect social media to be profitable in the next twelve months

A detailed copy of the report can be found at http://www.growsmartbusiness.com/.

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Using the Telephone To Market

Kevin Nunley, aka Dr. Nunley, says that telemarketing costs less than many other forms of advertising.

"A telephone call takes much less time than face-to-face selling, and is more personal than a letter. Telephone marketing also provides you with fairly close personal contact to your prospect. Telemarketing should be used in addition to other marketing techniques. It should be a continuing effort. A single phone call will usually not be enough.

"Voice training is often a good idea for whoever is doing the calling. Make sure that you talk clearly, use short sentences, and talk loud enough so that the prospect can hear you. Recent research has shown that it is a good idea to memorize a script so that your words flow more smoothly. The script must be so well memorized that you know it by heart Don't use words that feel strange. Find words and phrases that come naturally to you.

"Your telephone personality is important to consider. Notice how your friends and probably even yourself use a different voice personality when speaking on the phone. Sometimes it's subtle, but it's there. Try to eliminate your telephone personality and be as natural as possible, as though you were speaking to someone in a regular conversation.

"Be prepared to be rejected. Only 51 percent of people even listen to telemarketers. To succeed in telemarketing, you need to know what benefits a customer likes. Emphasize those benefits that have the most impact. Remember, the more people that you call, the more sales you'll close."

Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com.

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Optimize Your Web Site with Meta Tags, by Bob Bly

Write key-word rich meta tags for each Web page on your site. The most important meta tags are the title and description tags.

The title tag is what your visitors see at the top of their browser windows when they visit your site, as well as what they see in their bookmark lists. Failure to put strategic keywords in the title tag can result in pages being poorly ranked. The title tag can be a maximum 95 characters including spaces, but ideally no longer than 6 or 7 words.

When your web site comes up in a Google search, the description tag is what the user sees on the search engine results page (SERP). It should incorporate strategic key words and clearly communicate what you offer, who it is for, and the key benefit.

The description tag should be a maximum of 220 characters with spaces.

Your major key words should also be placed in the keywords meta tag, though Google pays less attention to the key word meta tag than to the title and description tags.

This article appears courtesy of Bob Bly Direct Response Letter.

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6 Virtual Press Release Faux Pas

Sending press releases via e-mail can save you lots of time and money. With just the click of a mouse, your press release can be on its way to dozens of editors. But before you hit SEND, make sure you aren't committing one of these press release mistakes, sure to get your release sent straight to the recycle bin.

Read the complete article by Janet Attard, author of The Home Office And Small Business Answer Book.

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Five Books Every Entrepreneur Should Read

On the Young Entrepreneur blog, Matthew Toren writes about the five books every entrepreneur should read. According to Torne, "Evoking the right frame of mind; getting and staying motivated; learning to lead, grow, and innovate. These are all reasons we entrepreneurs read books.

"Amazon lists nearly 27,000 titles under Small Business and Entrepreneurship. Some are good, some not so much, and a few are outstanding. Classics like Napoleon Hill’s Think and Grow Rich, The Greatest Salesman in the World by Og Mandino, and Sun Tzu’s The Art of War are just a few books which no entrepreneur’s library would be complete without."

Toren adds five more books to that list.

1. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk (2009)
2. Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway (2nd Edition – 2009)
3. Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone by Mitch Joel (2009)
4. Business Stripped Bare: Adventures of a Global Entrepreneur by Sir Richard Branson (2008)
5. The Business of Happiness: 6 Secrets to Extraordinary Success in Life and Work by Ted Leonsis (2010)

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Five Things You Need to Know to Marketing on the Internet

Many people who get involved in marketing on the Internet have certain expectations when starting an online business. Unfortunately some of these expectations are based upon inaccurate information or "Internet lore" that is commonly circulated.

According to TJ Philpott, author and Internet entrepreneur, "working online from home can be the source of a very lucrative income but in order to get a successful start it is important to know what to expect."

Philpott says there are five things all aspiring online entrepreneurs should know when it comes to earning a living online.

1. No overnight riches
2. It is all about traffic
3. You need a site
4. Ignore the hype
5. It does take time

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Bullet-Proofing Your Business in Today s Econom

Businesses are facing difficult times right now, and the sad fact is that not all of them can survive. But Brad Egeland, an IT/Project Management consultant and author, writes that there are some things you can do to position your business to handle the difficult days that still lie ahead and increase the chances that it will survive to see sunnier days. Read the complete article.

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5 Sure Fire Tactics to Promote a Business Blog

From the Online Marketing Blog comes a good article on promoting your business blog. After all, creating a glitch-free blog with informative content means next to nothing without attracting readers.

So, start promoting your blog today with these five effective tips as provided by Michelle Bowles:

1. Involve influential industry bloggers.
2. Promote your blog via social media.
3. Create “link-bait” posts and “sticky” headlines.
4. Promote the blog on your corporate website.
5. Promote the blog offline.

Read the complete article on promoting your business blog.

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iPhone Apps for the PR Person on the Move

Here's a good article from the "Six at Six" series from the Bulletproof blog that focuses on iPhone apps for the PR professional on the move.

"According to Facebook, more than 65 million users interact with the site through their mobile devices. The users are also 50% more active on the site, posting comments, pictures, and even video on the go. Twitter was built from the ground up to be used with mobile devices – its 140 character updates fit nicely within text message length restrictions. Meanwhile, Apple sold 42.5 million iPhones by the end of 2009. Palm’s Pre, Google’s Nexus and other Android-powered devices have joined the market already dominated by Blackberry, adding to the growing number of smart phones bringing the Web into our everyday lives.

"Communications professionals can no longer wait to get back to their desks when crisis strikes. Because more individuals now access the Internet and its social networks from their phones, crises have the potential to spread even farther and faster as situations are documented in real time on the Web. It is therefore all the more critical to keep your customers up to date as well as to mobilize brand ambassadors as events unfold."

The article highlights six iPhone apps that will transform crisis managers into certified iPhone power users. Read the complete article.

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Tips for Successful Newspaper Ads, by Dr. Nunley

Newspaper ads are an excellent way to drive sales, but a bad ad can be a costly mistake. Here are some easy ways to ensure your newspaper ad pulls results.

First, it is important to mention your offer in the headline, then restate your offer in a subheading. This is the first part of the ad that a customer notices. Be sure that your ad includes a word or phrase that is set in large type, such as FREE, BUY NOW, or GUARANTEED. This helps attract the customer's attention.

Do something to differentiate yourself from others who advertise in the newspaper.

The way your ad looks is extremely important. Experiment with different ad sizes and shapes. Put a unique border around your ad, even if it is small. Also, you could try adding a color to your ad. Red, blue, and orange often work well. Remember to create a visual look that you can maintain every time you advertise. This creates an identity, and increases familiarity.

Always put the name of your company somewhere at the bottom of your ad. Don't expect that people will get the name from the copy, the headline, or the picture of the product.

If you're going to use newspapers to support your other advertising efforts, be sure you use them weekly, or stay away from them all together.

See Kevin's affordable promotion packages and business writing deals at http://DrNunley.com. From ezine advertising, to a press release, to web copy that sells, get what you need fast.




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How to Advertise Your New Business

On the Suite 101 small/home business Web site, Janis Masyk-Jackson writes about an important topic for entrepreneurs, especially new business owners -- how to advertise your new local small business.

According to the author, advertising "is one of the most important investments a small business can make because without proper advertising, consumers may be unaware of the new business." And in this article, Masyk-Jackson provides several advertising ideas and tips for entrepreneurs.

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Canvassing: Selling Door-to-Door, by Dr. Nunley

Canvassing can be one of the most inexpensive marketing methods. It can even be free! Canvassing is simply asking for a customer's business. Sometimes it's called "soliciting" or "door-to-door" marketing.

The first step of canvassing is the initial meeting. Realize that first impressions do count. Make sure that you are friendly, upbeat, and honest. Try to establish a relationship with the prospective customer. Smile and look directly into the person's eye, and if possible, use the person's name. Often, it is good to begin by talking about non-business related subjects. You could talk about personal matters, weather, or a current event for a sentence or two before getting to your sales information.

The next step is the presentation. During your presentation you outline the main features of your product or service, and tell about the benefits to be gained from buying from you. How long your presentation should take depends on the price of your product or service. If you are offering to wash you prospect's car, the presentation might take less than a minute. However if you are trying to sell a home satellite system, it take might an hour or even several visits.

The last and most important step is closing. This is the moment when you complete the sale. Ask if you can write up the order. Then stay silent. Don't make a sound. Give the customer a chance to respond.

Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com.

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