Kevin Nunley, aka Dr. Nunley, says that telemarketing costs less than many other forms of advertising.
"A telephone call takes much less time than face-to-face selling, and is more personal than a letter. Telephone marketing also provides you with fairly close personal contact to your prospect. Telemarketing should be used in addition to other marketing techniques. It should be a continuing effort. A single phone call will usually not be enough.
"Voice training is often a good idea for whoever is doing the calling. Make sure that you talk clearly, use short sentences, and talk loud enough so that the prospect can hear you. Recent research has shown that it is a good idea to memorize a script so that your words flow more smoothly. The script must be so well memorized that you know it by heart Don't use words that feel strange. Find words and phrases that come naturally to you.
"Your telephone personality is important to consider. Notice how your friends and probably even yourself use a different voice personality when speaking on the phone. Sometimes it's subtle, but it's there. Try to eliminate your telephone personality and be as natural as possible, as though you were speaking to someone in a regular conversation.
"Be prepared to be rejected. Only 51 percent of people even listen to telemarketers. To succeed in telemarketing, you need to know what benefits a customer likes. Emphasize those benefits that have the most impact. Remember, the more people that you call, the more sales you'll close."
Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com.
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