The fist step in selling your service is to get a few prospects to express interest in learning more about you. Their interest might be immediate: the prospect needs, wants, and is ready to buy your service. Or it might be casual: the prospect just wants to see a brochure or ask some questions.
One way to create initial interest is through direct marketing techniques such as print advertising or direct mail. This will help you announce your services and get prospects to call or write you for more information.
Techniques such as public speaking, writing articles for local newspapers and business magazines, or giving seminars are other ways to generate interest. Using this method, you will get people to come to you because they perceive you as an expert in your field.
An effective brochure or package of sales materials can also help with sales. These answer the prospects questions and can convert them from only mildly interested to very interested, which is exactly what you want!
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