When you are promoting a tele-seminar, record it so people can listen to an MP3 download after the event -- and state that you are doing so in your e-mail invitations and registration pages.
Reason: whatever time you pick, some people can't make it. But they will still pay for the event if they know they can listen later at their convenience.
To add further value, transcribe the audio and send it to registrants after the event as a PDF transcript.
This article appears courtesy of Bob Bly Direct Response Letter.
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