Optimize Your Web Site with Meta Tags, by Bob Bly

Write key-word rich meta tags for each Web page on your site. The most important meta tags are the title and description tags.

The title tag is what your visitors see at the top of their browser windows when they visit your site, as well as what they see in their bookmark lists. Failure to put strategic keywords in the title tag can result in pages being poorly ranked. The title tag can be a maximum 95 characters including spaces, but ideally no longer than 6 or 7 words.

When your web site comes up in a Google search, the description tag is what the user sees on the search engine results page (SERP). It should incorporate strategic key words and clearly communicate what you offer, who it is for, and the key benefit.

The description tag should be a maximum of 220 characters with spaces.

Your major key words should also be placed in the keywords meta tag, though Google pays less attention to the key word meta tag than to the title and description tags.

This article appears courtesy of Bob Bly Direct Response Letter.

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