Here's a good article from the "Six at Six" series from the Bulletproof blog that focuses on iPhone apps for the PR professional on the move.
"According to Facebook, more than 65 million users interact with the site through their mobile devices. The users are also 50% more active on the site, posting comments, pictures, and even video on the go. Twitter was built from the ground up to be used with mobile devices – its 140 character updates fit nicely within text message length restrictions. Meanwhile, Apple sold 42.5 million iPhones by the end of 2009. Palm’s Pre, Google’s Nexus and other Android-powered devices have joined the market already dominated by Blackberry, adding to the growing number of smart phones bringing the Web into our everyday lives.
"Communications professionals can no longer wait to get back to their desks when crisis strikes. Because more individuals now access the Internet and its social networks from their phones, crises have the potential to spread even farther and faster as situations are documented in real time on the Web. It is therefore all the more critical to keep your customers up to date as well as to mobilize brand ambassadors as events unfold."
The article highlights six iPhone apps that will transform crisis managers into certified iPhone power users. Read the complete article.
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