Mark Suster, a partner at GRP Partners, a Venture Capital firm in Los Angeles who blogs at Both Sides of the Table, writes that as an entrepreneur, you must blog.
"I believe that blogging in your business is vital to creating a public personae and making your company more accessible. In an era where companies like Zappos have differentiated themselves based on service, it is important to be public and accessible."
Suster goes on to provide some guidance on how you can create something that people will want to seek out and read every day.
- Be authentic
- Be transparent
- Get inside your readers’ minds
- Solicit feedback
- Don’t be offensive or take big public risks
- And finally, have fun
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