Canvassing can be one of the most inexpensive marketing methods. It can even be free! Canvassing is simply asking for a customer's business. Sometimes it's called "soliciting" or "door-to-door" marketing.
The first step of canvassing is the initial meeting. Realize that first impressions do count. Make sure that you are friendly, upbeat, and honest. Try to establish a relationship with the prospective customer. Smile and look directly into the person's eye, and if possible, use the person's name. Often, it is good to begin by talking about non-business related subjects. You could talk about personal matters, weather, or a current event for a sentence or two before getting to your sales information.
The next step is the presentation. During your presentation you outline the main features of your product or service, and tell about the benefits to be gained from buying from you. How long your presentation should take depends on the price of your product or service. If you are offering to wash you prospect's car, the presentation might take less than a minute. However if you are trying to sell a home satellite system, it take might an hour or even several visits.
The last and most important step is closing. This is the moment when you complete the sale. Ask if you can write up the order. Then stay silent. Don't make a sound. Give the customer a chance to respond.
Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com.
For marketing and promotional ideas for entrepreneurs, subscribe to Entrepreneurs Tips in your favorite RSS reader or you can Subscribe to Entrepreneur's Tips by e-mail.
0 comments:
Post a Comment