Nowadays, potential customers are more likely to look for your phone number or address by typing your business name into a search box at Google than they are to look you up in their telephone directory.
Steve Bookspan, an Internet marketing expert, says that if your business isn't coming up in Google Maps, you are probably losing customers. The author notes that Google Mpas has surpassed the traditional phone book model for local searches, and it is a vital marketing tool for any small business that lives and dies with local and walk-in traffic.
Read how you can make the most out of your free Google Maps listing.
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