24 New Rules Of Testimonials In Small Business Marketing

Here's a good article with a list of guidelines and rules that can be used to help entrepreneurs collect, develop and use customer testimonials in their small business marketing.

Among the tips:

• - Make sure the testimonials are real.
• - Offer your own testimonial to a complimentary company.
• - Focus on success stories.
• - Use video testimonials where possible in small business marketing.
• - Create a testimonials page on your Web site or blog.
• - Use social media as a way to get testimonials and create interaction.

Read the complete article for all 24 tips on getting and using testimonials for your business.

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