That's a good question. And Pierre DeBois, founder of a consultancy that provides strategic analysis to small and medium sized businesses, takes a look at that question with a review of the book, "How to Sell When Nobody's Buying
According to the review, "the book simply provides good examples for the reader to use. And the examples rapidly come, one after the well-organized other."
DeBois says the book is "a useful resource for any business seeking better selling practices. Small business owners who love their product or service offering but know nothing about sales could really benefit the most from Lakhani’s examples, and will find the book a satisfying start to understanding sales techniques."








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