To Tweet or Not to Tweet... That is the Question

According to Mary Petto, who's new blog is SMAC - Social Marketing and Communications - the answer is yes. And Petto offers five reasons your business needs Twitter.

1. Twitter is today’s information superhighway for your industry.
2. You can keep an eye on your competition.
3. When you ask your customers to follow you on Twitter, you’re inviting them to cultivate their relationship with you.
4. Twitter is word-of-mouth promotion x 100.
5. If your business isn’t on Twitter, you’ll soon be scrambling to prove you’re here.

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