Here's a good article from Web Marketing Today on search engine optimization.
"There are lots of ways to waste your time in Search Engine Optimization (SEO), according to SEO expert Wil Reynolds. He explains why he avoids (1) reading SEO rants, (2) following the "new big thing," and (3) seductive tools such as PageRank, Digg, and Alexa. Rather he points to important areas to focus on -- local search and product search -- with helpful resources on each."
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