5 Essentials for Successful Microtargeting

In this age of information overload, crafting a message that cuts through the clutter, resonates with the recipient, and lands in the right inbox is absolutely critical in today's high-stakes business-to-business marketing game, that according to Chris Golec, CEO of Demandbase.

"With budgets stretched to the limit, smart companies realize the best way to improve marketing ROI is to increase campaign relevance -- and sending targeted messages to generalized groups just isn't enough" says Golec, who offers five essential components to consider.

Among the tips... focus on relevance and know your markets. Read the complete article for more details.

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