Offering free seminars or demonstrations can be a very profitable way to promote your service or product.
Advertising will help you get a large group of prospects to your seminar. Try advertising in the newspaper, on the radio, or on cable TV that you are holding a free seminar on a topic closely related to your service or product. Go for the free publicity if it's available. Make sure you tell the truth in your ads about what will be included in your seminar. It is important to attract honest prospects who are actually interested in what you are selling.
Think of your seminar as a lecture. People appreciate useful information, even more when it is free! Demonstrate your expertise or your product's efficiency for most of the time, perhaps 45 minutes, and then spend the rest selling. You usually don't need more than just a few minutes of sales pitch. People have already invested a lot of their time getting to the seminar and listening to your presentation. Most won't want to leave without buying something.
As you give your seminar, you are proving your expertise. You are considered an authority on the subject and gain credibility. Even if people do not purchase your product at that moment, they might buy from you later on.
Article reprinted from Kevin Nunley, who has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com.
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