Successful email marketing can sometimes entail tweaking a few key elements to create the best possible system. But with limited staff and campaign deadlines, marketers may struggle to find time for optimization.
Available thru January 31 from MarketingSherpa, see how a retailer managed several small tests and tweaks that -- despite the economy -- helped lift email revenues 72% in 2009. Tactics included:
- Subject line tests
- Segmentation
- Facebook integration
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