So you've got a great deal going on or a new product launch. How do you get your e-mail list to open your e-mail newsletter? You've got to create a "sense of urgency" so they will want to open your e-mail ahead of any others.
According to AWeber communications, a provider of e-mail marketing services, "while creating creating a sense of urgency with your subject line is a great way to light a fire under your subscribers, it’s crucial to step back and evaluate when too much urgency is off-putting.
"If you offered 10% last week, and you’re offering 20% off now, who’s to say you won’t increase the discount next week?
"If you rely too heavily on urgency techniques, you could end up with disbelieving subscribers. Offering too many discounts could sabotage your chances of inspiring real urgency."
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