From the fine folks at Marketing Sherpa comes a case study to show how a rapid-response, multichannel campaign can lessen the impact of bad weather on your business. (Please note: Sherpa's public articles are only available a limited time; this one is only open until Jan. 30.)
See how a hotel and casino marketer took news of a major snow storm and turned it into a ski package offer that kept customers booking rooms. And the info from Sherpa includes the SMS, email and social media messages they used to spread the word.
The case study walks you through a five-step process this hotel took to acheive a 1200% ROI and sell 28% more ski packages in December (the month with the storm) than the rest of 2009 combined.
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