Here's a good article from Larry Chase, who publishes "Search Engine for Marketers," on how to create compelling content for your e-mail newsletter.
Now as Chase notes, "E-mail Marketing isn't hip, like Social Media, or edgy like Mobile Marketing (both of which we cover extensively in Web Digest For Marketers). But, you know what? E-mail Marketing works."
Among the tips:
- Spend Money on Outstanding Content
- Invest in Editing and Proofreading
- Invite Other Voices
- "Chunkify"your content
Click here to read the complete article on how to create great content for your e-mail newsletter.
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