Size, in terms of traffic or the number of site pages, doesn't really matter as to whether a publisher can, or should, become a Google AdSense partner. Quality content is the defining feature. In fact, the program is a great opportunity for publishers with quality content, but limited or light traffic and/or few site pages.
Google encourages any publisher to try AdSense for ther web advertising strategy, and since it's free with no contracts or obligations, there's no reason why a publisher should ignore the potential. You simply sign up, use their very simple ad wizard, grab the code they give you, and implement it on your page.
Google says you should "watch it work and compare it to other revenue alternatives. In most cases, publishers have found that Google AdSense exceeds the revenue that they can earn through any other source, and they opt to keep us on."
Inside this Web Advertising Tips for Google Adsense white paper from the fine folks at Mequoda Group you'll learn how to optimize your Web advertising strategy with Google Adsense best practices. Among the tips -- ad placement is key, relevant ads are fundamental and following the rules is not an option. Get your free White paper here.
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