Buyers Twice as Likely to Look for Open House Listings Online than in Print

More bad news for newspapers, but an opportunity for enterprising real estate agents and brokers.

According to Trulia.com, U.S. home buyers are twice as likely to use online sources than print sources to find open house information. 62 percent of U.S. home buyers reported using/planning to use online sites to find open houses, compared to 53 percent who use/plan to use information from real estate agents, 36 percent who use/plan to use neighborhood signs and less than one-third (31 percent), who reported using/planning to use print sources, including newspapers and local flyers to find open houses.

• 41 percent of home buyers cited online sources as their primary resource, 14 percent cited print sources as their primary resource.
• 91 percent of home buyers attended/plan to attend open houses during the home buying process.

The survey was conducted by Harris Interactive®

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