Tips and Info for Entrepreneurs

Saturday, June 27, 2009

Business Opportunites for Those Marketing to Seniors

Have a product or service that caters to seniors? Then get ready for a business explosiong. According to the U.S. Census Bureau, the world’s 65-and-older population is projected to triple by midcentury, from 516 million in 2009 to 1.53 billion in 2050.

Not so good news though if your market is the under 15 crowd. Census experts predict that the population under 15 is expected to increase by only 6 percent during the same period, from 1.83 billion to 1.93 billion.

In the United States, the population 65 and older will more than double by 2050, rising from 39 million today to 89 million. While children are projected to still outnumber the older population worldwide in 2050, the under 15 population in the United States is expected to fall below the older population by that date, increasing from 62 million today to 85 million.

These figures come from the world population estimates and projections released through the Census Bureau’s International Data Base. This latest update includes projections by age, including people 100 and older, for 227 countries and areas.

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