According to DM News, Web sites catering to women are picking up speed with a powerful demographic segment that can't seem to get enough of them. Women's sites were one of the fastest growing Web site categories in 2008, gaining 46% more unique visitors than that category saw in 2007, according to ComScore. Their growth rate is only 4% behind job search sites, the leading category in that stat, and the 102,146,000 total unique visitors to women's sites trumped job sites by 18,826,000.
The growth of women's sites plays into a number of powerful trends: the recognition of women as key consumers; growing consumer interest in online content and social networking; consumer demand for more personalized media experiences; and advertiser demand for targeted, valuable audiences.
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