We'll be honest... neither had we. But according to the folks at MarketingSherpa, boosting your e-mail reputation – one of the most important factors in making sure your messages make it to inboxes – is often overlooked when trying to improve deliverability.
According to this article by MarketingSherpa, the first step is to see how you score. And the article also provides info on three no-cost online scoring services to help you check up on your e-mail reputation. And running a check is relatively easy to do.
Read the article for all the details, but increasing your e-mail score involves your message volume, delivery rates, backlist status and Spam.
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