According to an article by Mequoda Daily, there are four e-mail best practices and an additional three things that you should include in your e-mail footer template. Below are the best practices. You'll have to read the entire article for the footer suggestions.
- The e-mail newsletter includes a mechanism to allow readers to unsubscribe. It’s also a good practice to have these links in your header to deter users from hitting the misleading “junk” button on their email client.
- The e-mail newsletter provides a link to a subscription management page where subscribers can update their email address or change their preferences.
- The e-mail newsletter includes a U.S. Postal Service address for your company – this adds credibility.
- The e-mail newsletter includes a copyright notice to protect your intellectual property from those who might take it as their own.
Read the whole article here.
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