Although 97% of U.S. small-business owners have some degree of concern about today’s dismal economy, 26% plan to spend more on advertising - especially online - and another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research as reported by Marketing Charts.
The “Ad-ology Small Business Marketing Outlook” survey found that though 25% of owners of small businesses with less than 100 employees are fearful about the current economic situation and 58% are concerned, they are also cautiously optimistic. Some 83% expect 2009 sales to be up or about the same as 2008.
In terms of 2009 spending on various media types, more than half of small business advertisers plan to spend the same or more on the following: Online advertising (69%), Yellow Pages (54%), newspapers (51%), and direct mail (51%). The biggest factors for small-business owners in making the decision to select specific advertising vehicles are rates (50%), proximity to business prospects (48%) and doing what the company has always done (41%).
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