Tips and Info for Entrepreneurs

Tuesday, January 6, 2009

Is Your Business a Charity or Do You Fundraising?

If so, you'll find this article we found on MarketingCharts.com interesting.

According to the story, households in upstate New York are more likely to open their wallets for health-related causes; those in Washington, DC and San Francisco are partial to the arts; and Salt Lake City residents are most likely to give to religious organizations, according to (pdf) data released by Scarborough Research.

Scarborough’s research, which details the top cities for giving in several categories, finds that the types of charitable donations in the U.S. vary greatly from city to city, and the percentage of households contributing to a certain cause also differs among markets.

Washington, DC and the San Francisco area are the top-ranking cities for those who make contributions to arts and cultural organizations. Some 16% of households in these markets give to arts and cultural charities, compared with the national average of 9% of Americans making these types of contributions.

Meanwhile, Minneapolis-St. Paul held the unrivaled top spot as the top city for households that contribute to political organizations with 16% of households making political contributions. This is twice the national average of 8%.

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