Six Easy Steps to Be Succesful Using Twitter

According to Penny Sansevieri of Author Marketing Experts, Inc., there are six quick tips to ensure success with Twitter. According to Penny:

1. A bio is a must. A recent Harvard Business Review study showed that 82% of unsuccessful Twitter accounts have little or no bio information.
2. You should provide more than 3 links per 20 tweets and you should update more than once a day.
3. If you don’t provide links in your tweets, you should plan to post more often (studies suggest as much as six times a day). You should have no more than 15 updates a day.
4. Twitter names are becoming like URL’s were in the early years of the Internet. Make sure and grab all your branding and your name.
5. Don’t use underscores_ when you’re creating a user name. Not only does it look amateurish but a number of spammers have hacked into Twitter that way. You don’t want to look like a spammer.
6. Always engage and reply to the @reply responses on Twitter. Why? Well first off it’s important to engage your followers but second, those @replies help with your Twitter ranking.

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How to Create Compelling Content for Your E-Mail Newsletter

Here's a good article from Larry Chase, who publishes "Search Engine for Marketers," on how to create compelling content for your e-mail newsletter.

Now as Chase notes, "E-mail Marketing isn't hip, like Social Media, or edgy like Mobile Marketing (both of which we cover extensively in Web Digest For Marketers). But, you know what? E-mail Marketing works."

Among the tips:

• Spend Money on Outstanding Content
• Invest in Editing and Proofreading
• Invite Other Voices
• "Chunkify"your content

Click here to read the complete article on how to create great content for your e-mail newsletter.

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A Simple Explanation of Branding for the Small Business

John Jantsch, author of Duct Tape Marketing offers this simple definition of branding for the small business.



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Start Producing Screen Capture Video for Free

Want to start adding some screen capture video to your blog or Web page but don't want to spend a fortune? How about if you could do it for free?!

ScreenToaster is a free Web-based screen recorder designed to capture screen activity in real-time to rapidly create and share tutorials, demos, training, lectures and more. No software to buy or freeware to install. Just visit the ScreenToaster Web site and go from there.

To record videos just click on "Start recording." You can add audio and embed a webcam while you are recording. When you're finished, you can add subtitles, choose your thumbnail, and describe and tag your video so other users can easily find your screencasts.

ScreenToaster is compatible with Windows XP, Windows Vista, Mac OS X and Linux. But the best part is, it's free!

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Get a Free White Paper on Google Adsense from the Mequoda Group

Size, in terms of traffic or the number of site pages, doesn't really matter as to whether a publisher can, or should, become a Google AdSense partner. Quality content is the defining feature. In fact, the program is a great opportunity for publishers with quality content, but limited or light traffic and/or few site pages.

Google encourages any publisher to try AdSense for ther web advertising strategy, and since it's free with no contracts or obligations, there's no reason why a publisher should ignore the potential. You simply sign up, use their very simple ad wizard, grab the code they give you, and implement it on your page.

Google says you should "watch it work and compare it to other revenue alternatives. In most cases, publishers have found that Google AdSense exceeds the revenue that they can earn through any other source, and they opt to keep us on."

Inside this Web Advertising Tips for Google Adsense white paper from the fine folks at Mequoda Group you'll learn how to optimize your Web advertising strategy with Google Adsense best practices. Among the tips -- ad placement is key, relevant ads are fundamental and following the rules is not an option. Get your free White paper here.

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How do You Market Your Business With Your Blog?

Professional blogger Darren Rowse answers that question with 13 tips for businesses wanting to use blogging in their marketing mix. Among the suggestions:

• Be Useful
• Be Personal and Professional
• Don’t Be Afraid to Sell, but Don’t be too Salesy
• Link, Link, Link
• Integrate Your Blog with your Website

Read the entire article by clicking here.

And if you're interested in learning more about making money with your blog, check out 3DayMoney by professional blogger David Risley who'll teach you his secrets on how to make money on the Internet.

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Business Opportunites for Those Marketing to Seniors

Have a product or service that caters to seniors? Then get ready for a business explosiong. According to the U.S. Census Bureau, the world’s 65-and-older population is projected to triple by midcentury, from 516 million in 2009 to 1.53 billion in 2050.

Not so good news though if your market is the under 15 crowd. Census experts predict that the population under 15 is expected to increase by only 6 percent during the same period, from 1.83 billion to 1.93 billion.

In the United States, the population 65 and older will more than double by 2050, rising from 39 million today to 89 million. While children are projected to still outnumber the older population worldwide in 2050, the under 15 population in the United States is expected to fall below the older population by that date, increasing from 62 million today to 85 million.

These figures come from the world population estimates and projections released through the Census Bureau’s International Data Base. This latest update includes projections by age, including people 100 and older, for 227 countries and areas.

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How to Grow Traffic to Your Blog

So, you've got a blog and now don't know what to do huh? Well here's some good news.

Yaro Starak offers a great free video on how to grow traffic to your blog. Among the tips, release free reports. Watch the complete video for all the tips and learn how to grow traffic to your blog.


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