Six Trust-Boosters that Increase Web Site Conversions

Once you've finally gotten a visitor to your site through SEO, PPC, or social media, you have to keep them from clicking their back button and leaving. And you've only got about three seconds to convince them that your Web site is the one that can solve their problem.

Here are six things you can do to prove to your visitors that they can trust your site from Chris Birk, a former newspaper and magazine writer who now works for Missouri-based Plus1 Marketing, an Inc. 500 online marketing firm.

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Entrepreneurs are Leaders, and Leaders are Communicators

From Zig Ziglar's weekly newsletter comes a good, short article on leadership communication.

Zig writes, that "Communication is not necessarily an easy skill to learn, but it really begins with seriously listening to what the other person says. By listening with respect you will learn things that can make a difference. Consistency will be the result and consistent performance really is the key to excellence. Buy into and practice these concepts and I really will SEE YOU AT THE TOP!"

Read the "Leaders Are Communicators" article by Zig Ziglar.

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With Today's Economy, How Do You Sell When No One is Buying?

That's a good question. And Pierre DeBois, founder of a consultancy that provides strategic analysis to small and medium sized businesses, takes a look at that question with a review of the book, "How to Sell When Nobody's Buying" by Dave Lakhani.

According to the review, "the book simply provides good examples for the reader to use. And the examples rapidly come, one after the well-organized other."

DeBois says the book is "a useful resource for any business seeking better selling practices. Small business owners who love their product or service offering but know nothing about sales could really benefit the most from Lakhani’s examples, and will find the book a satisfying start to understanding sales techniques."

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Use WordPress to Teach an Online Course

Many entrepreneurs are in business because they have a passion for their niche, and they have something they can offer (or teach) to their community or business sector. And hopefully, every entrepreneur understands the value of being online with his or her own Web site.

Today, many individuals and businesses that are online use WordPress to maintain their Web site or blog. But did you know that if you have content you would like to teach, but don't own your own server or wish to subscribe to a Web hosting service, that there is a simple way to do it using a free blog space at WordPress?

Find out how in this article, "How to Teach an Online Course Using WordPress."

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Be an ACE in Sales

Bryan Flanagan, Sales Ambassador for Zig Ziglar, writes about how to sell like an A.C.E. He says that the formula -- ACE -- will help you maintain a positive ATTITUDE, build your CONFIDENCE, and show your ENTHUSIASM in all that you do. So what is A.C.E.?

• Attitude
• Confidence
• Enthusiasm

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10 Business Startup Tips You Should Ignore

Everyone has advice for you when you're starting a business, but it's not all good advice! Here are 10 start-up tips you're better off ignoring from Cathy Goodwin, PhD, who is an author, career consultant and speaker.

Amond Goodwin's advice:

• "Visualize success."
• "You will probably fail."
• "You will be fine; you just need more confidence."

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Cooling Down Angry Customers

Anybody who has been in business (or worked at the business) for more than a day has come face-to-face with an angry customer. Some will smile and politely tell you you're wrong, while others can blow dry you a new hair style with a flaming email.

Since angry customers tend to say bad things about you to other customers, it's a good idea to help them cool down, then do what you can to solve the problem.

First, be sincere. The customer is dead serious, and she wants you to be serious, too. Next, get ready to say, "I'm sorry." An attorney once told me that if people would just say, "I'm sorry," half of all lawsuits could be avoided. Finally, offer to help solve the problem.

This might mean making corrections or doing the service over again. It could mean providing a replacement for a product that doesn't work properly. It might even require you to give just a bit more than you promised (not a bad thing, since giving more than you promised usually leads to good word-of-mouth).

What you may not be able to do is give the person their money back. Often, a refund is possible if you can get the product returned in resellable condition, or if the product is very inexpensive. Services that require a lot of work and expense may have to be non-refundable. In those cases, say why you can't give a refund, but make it very clear that you are going to fix the problem. Often that's all an angry customer wants to hear.

Thanks to Dr. Nunley for letting us repost this article. Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at http://DrNunley.com.

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